Evaluate the extent to which the statement of financial position Essay

Evaluate the extent to which the statement of financial position allows potential investors to assess the security of their intended investment and to determine the true net worth of the business - Essay Example Financial statement position of a company have measurable characteristic and easily evaluated (Financial Review, 2015, 1). Statement of financial position has essential skill at various occupations such as corporate finance, credit extension, commercial lending and investment management. Individuals engaging such activities should analyze data connection with investment decision. The financial statement should conquer with generally acceptance accounting principles (GAAP) (Wiley and sons, 2015, p4). The statement of financial performance should provide information on revenue, expenses, other profit measures such as gross profit and net profit (Financial Review, 2015, 1). The above worked example has clearly indicated all the information, which an investor requires to know before making a judgment relating to investment. The investor should compare personal security with the information shown and come up with the conclusion. The information to focus on includes the sales revenue, expenses, gross profit and net profit. This information shows the base line of company and indicates the least amount required for an investor to start the business. The investor can easily attain the amount shown on the statement of financial position above (Financial Review, 2015, 1)... In some cases, the amount represented on the statement of financial position has higher amount for investor to attain. In such cases, the investor should avoid risking the security available rather than look for an alternative. An investor who does not follow the instruction and engage in such risky securities asset investments might incur loses if not careful. One should make decision first after comparing financial statement with the personal securities before investing. The above illustration shows that the amount represented on the statement of financial position has easier way of attainment in the current

Pepsi vs coca in india case Essay Example | Topics and Well Written Essays - 250 words

Pepsi vs coca in india case - Essay Example Coca-Cola reentered India in the early 1990s when the Indian government adopted the policy of liberalization, privatization and globalization. By that time, PepsiCo had already acquired 26 percent of the cola segment. Coca-Cola could not eat into the market share of existing players as the beverage market was in the growth phase. PepsiCo has been actively strengthening its non-cola portfolio in India. The company has diversified into the lemon and orange segment of carbonated drinks and has also launched its brand of juices. PepsiCo garners one-fourth of its revenue from the non-cola segment and is well poised to capitalize on the consumers changing tastes and preferences. One the other hand, Coca-Cola’s flagship brands; Coke and Thums Up are cola drinks. PepsiCo has also launched its Aquafina brand of bottled mineral water in India. The company has captured a significant market share in the bottled water market which is expected to grow steadily in the future. The vast product array of PepsiCo also includes Gatorade, a well established international sports drink brand. The growing health consciousness amongst Indian consumers is likely to help Gatorade gain further traction in the Indian market. The emergence of sports and exercises in the daily regimen of Indian consumers bodes well for PepsiCo. PepsiCo uses appropriate advertising and sales promotion tactics keeping in mind the Indian culture. Sponsorship of cricket and football tournaments and celebrity endorsements has struck the right chord with PepsiCo’s target market in

Organizational Structure Of Engro Foods Marketing Essay

Organizational Structure Of Engro Foods Marketing Essay Now companies are improving their production by adopting different strategies in which backward integration is one of them. Backward Integration is a type of vertical integration in which a company gets control over its suppliers to improve the efficiency and save the cost which improves its profit margins and make the firm more competitive. Backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal corporate growth. The main advantages of backward integration regardless of the industry are decreased marketing expenses, the stability of operations, the certainty of supplies of materials, much control on the distribution of products, tighter quality control, the on time review of fabrication and allocation policies, more control over inventory, and additional profit margins or the ability to charge lower prices on final products. These advantages must be weighed against the disadvantages which normally are disparities among productive capacities at a range of stages of manufacturing, governmental pressure, lack in interest of specialty, the firmness of operations, the extension of the management team and lack of direct competitive influence on the costs of transitional products. Background: This report highlights the comparison of two companies from Pakistan Food Industry the ENGRO FOODS and NESTLE PAKISTAN, which are applying backward integration to enhance their production capability. In Pakistan these are the top most companies which are playing a vital role in the food industry through their dairy and beverage products. Nestle is a subsidiary of Swiss origin company which headquarter is located in vevey, Switzerland. Nestle Pakistan started its operations in 1988 with the collaboration of Milk Pak Ltd in Pakistan which is further took over total control in 1992. In Pakistan, its head quarter is located in Lahore and the company currently operating four production facilities. Two of its factories are located in sheikhupura and Kabirwala while one in Islamabad and one in Karachi. It has also the biggest milk collection operation in Pakistan through which they collects milk from an estimated 190,000 farmers and from their dairy farms located in different areas of Pakistan. Nestle Pakistan is currently the leading food beverage company of Pakistan. While Engro food is another biggest and fastest growing company in Pakistan. In 2005 Engro Foods limited was established and it is 100% owned by Engro Corporation. Engro Foods limited began their operations in 2006 and within 5 years they make realization to their competitor by increasing their market share gradually. At the end of 2010 Engro Foods Limited took control in the market of Ultra High Temperature by launching new products including ice cream, juices, powder milk and flavoured milk which contain great potential to compete in future. The Company is also entering into global markets. Its first mission is that to administer a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total cost of 6.3 mn dollars. INDUSTRY OVERVIEW Recently a seminar Current Status of Foods Industry in Pakistan: Threats and Challenges was held at Lahore on September 07, 2012 in which different analysts of PCSIR and Federal Minister of Science and Technology addresses that food industry in Pakistan has become the second largest industry by participating with 17% share in GDP and in Pakistan it is now become most consuming industry because people spent 42% of their earnings in foods products. And at the end of the session some analysts point out weak point of the food industry that the in appropriate management of food products and the large harvest losses in vegetables, fruits and grain create a food shortage in market. There are several sectors of food industry while some are given below which are related to the project report, we will mainly focus on these. These sectors are as follows: Dairy Juices Ice creams 2.1 Dairy Dairy sector is one of the most important sectors of Pakistan which affects more than 10 mn families. There are a lot of companies in Pakistan who are purchasing milk from farmers for their satisfaction. The dairy industry is providing packed milk to its consumers in the shape of UHT, Pasteurized, Tea Whitener and Flavored milk. The industry is also producing Ice Cream, Yoghurt, Cheese, Butter and miscellaneous food items for childrens.   Milk is the most consumable food item having a life of 4 hours under at a certain temperature level of room. Pakistan is 3rd leading milk producing country in the world with more than 47 billion litters production and 11.30% contribution in GDP and a milk economy that in value terms is 27.7% of the total agriculture sector. According to analysts the milk production is expected to grow at 2% annually, however the processed industry is only 7% of operated milk. The milk, remaining wastages and farmer preservation is 20.7 bn liters of which 1.4 bn goes into processing and the rest is sold as a commodity in retail outlets and through door to door Gawala system. So, there is an immense prospect and +prospective to grow the processed milk business. The processed milk has segmented into three categories namely: Ambient UHT Powder 2.1.1 Ambient UHT As of 2010, Ambient UHT constitutes only 4% of the total Tradable Milk segment. Industry volumes have grown 10% from 2006-2010 and the market size was 790 million liters as of December 2010. 2.1.2 Powder Currently, the size of the branded powder market is approximately 57,000 tons, which uses approximately 540 mn liters of milk and 3% of tradable milk. Powder market size has grown 17% from 2006 to 2010 and it is expected to grow 14% in the next five years due to economy that powder offers as well as its specialize use as growing up and infant nutrition source. Nestle Pakistan is the market leader in this segment. 2.2 Juices The Juices, Nectars and Still drinks market are of 507 Million Liters which has total market value of PKR 31 Billion. This market is subdivided into Juice and Nectar and Value added Still Drinks. Juices contain 100% fruit substance, Nectar contain 25% to 99% fruit substance while still drinks contain 0 to 24 % fruit substance value added still drinks have innovative packaging or addition of pulp etc. Nestle Pakistan is the market leader in this segment. 2.3 Ice Cream The Ice Cream sector of Pakistan has growing constantly and registers a volume growth of 20% in 2010 as compare to 2009. The overall volume of ice cream sold in 2010 was 71 Million liters while the total market value was PKR 8.8 billion. The industry volumes have grown 11% over the last four years. However, it is expected that growth will be higher in next five years on the back of significant investment by the industrys key players. Walls are the market leader in this industry which is followed by Omore. COMPANIES PROFILE 3.1 Engro Foods Engro Corporation Limited initially introduced with Engro Chemical Pakistan which rapidly built their growth in chemical industry and after few years Engro Chemical become Engro Corporation Limited by making diversified investment in different sector like Foods, Energy, Fertilizer and Business solutions. It started operations in 1957 as an Esso/Mobil joint venture which discovered the Mari Gas field near Daharki. Engro food is now becoming the biggest and fastest growing company in Pakistan. From the beginning till date Engro Foods Limited 100% owned supplementary company of Engro Corporation. Engro Foods Limited operations began in the year of 2006 and within 5 years company started to climb the ladder of growth rapidly. It has manage to be the market leaders in Ultra High Temperature (UHT) Industry at the end of 2010 and has launched multiple new products including Ice Cream, Flavoured Milk, Fruit Juices and Milk Powders, that show great potential for future. In order to back these products and to achieve high quality standards Engro Foods Limited made backward integration strategy in which they heavily invested in milk processing and collection infrastructure. The Company has innovated by venturing out of the dairy sector and stepping in the Beverage Industry by launching Olfrute and ice cream industry by launching Omore. The Company is also entering into the global markets. Its first mission is to manage a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total outlay of 6.3 mn dollars. PRODUCTION FACILITIES Dairy Plants Engro Foods has two UHT processing plants which are located in Sukkur and Sahiwal with total filling capacity of 1.1 million liter per day. Sukkur Plant capacity is 400,000 liter per day whereas Sahiwal plant facility is 700,000 liter per day. Engro Foods also has a powder plant at Sukkur with a capacity of 24 tons per day. Covered area of freehold land of Sukkur is 27 acres and Sahiwal production facility is 33 acres freehold land. These production sites are equipped with plant and machinery of European origin. Sukkur Production site started its operation in Feb 2006, whereas Sahiwal plant started its operation in December 2007. Ice Cream Plant The ice cream plant was set up in the same facility as the Dairy Plant. The total manufacturing capability of Sahiwal is 33 acres of free holding land. This provides deliberate advantage to the Company in terms of the supply of raw material, the utilities, and manpower and warehousing. The ice cream plant has total capacity of 22 million liters per annum. Organizational Structure of Engro Foods: President/CEO Secretary Secretary Vice President Manufacturing Vice President Marketing Manager Public Affair Manager Internal Audit Special Projects Vice President HR Vice President HR Compensation Benefits Sales Production Accounting Recruitment Planning development Maintenance Treasury Training development Technical Services Process Engineering Industrial Trade Instrumental/Fleet Purchasing Administration Legal Brands of Engro Foods: The product portfolio of Engro Foods comprises some of the countrys biggest and best selling brands which include: Olpers Olpers Lite Olfrute Omore Omung Omung Lassi Tarang. 3.2 Nestle Pakistan Nestle is basically a Swiss company and their head office is situated in Vevey, Switzerland. And Nestle Pakistan is one of it supplementary company. Since 1988 Nestle Pakistan is working with the alliance of Milk Pak Ltd and within short time period Nestle Pakistan took over Milk Pak Ltd. It is also listed in Karachi and Lahore Stock Exchange. Nestle Pakistan is one of the most prominent company which ensures it place among top 25 companies who are registered at Karachi stock exchange for last couple of years. The Headquarter of Nestle is located in Lahore and the Company operates four fabrication facilities. In which the factories located in Sheikhupura and Kabirwala are producing different products under same umbrella. The other factory is present in Islamabad and one in Karachi produce packed water. Nestle Pakistan now operates the biggest milk collection process in Pakistan. At present, Nestle Pakistan gathers milk from a projected 190,000 farmers. At present Nestle is market leader in dairy and beverage industry of Pakistan because they are very keenly focusing on Nutrition and health by covering almost at all locations throughout Pakistan to serve the consumers. Nestle Pakistan distinct feature is that they are the leaders in Nutrition. PRODUCTION FACILITIES Sheikhupura Factory The factory located at sheikhpura produces many most popular products s of Nestle Pakistan such as  Milkpak UHT milk, Nevista  products,  Nestle pure water,  Cerelac and yogurt. The factory starts operation as part of Milkpak Ltd in 1981. Formerly it produced only UHT milk but in 1988 it had expanded to produce butter, cream, ghee and fruit drinks as well. But with the passage of time Nido powder milk also started to produce in this factory. Kabirwala Factory Milk Pak took over this factory which is located in Khanewal district of the Punjab in 1990. In 1997 Nestle Pakistan got 100% share of that unit.  After acquiring it Nestle upgraded its capacity and in 1992 they added Maggi Noodle  plant to the factory. Over the years past the Kabirwala factory was constantly enhanced as Everyday  tea whitening powder was introduced in 2002 . Islamabad Factory In Islamabad Nestle purchased the AVA water plant in year 2001. And in 2003 Nestle fully owned that unit. Gradually Nestle upgraded and introduced machineries to become more efficient in production through which they was able to provide differentiated products to their consumer with good packaging. Organizational Structure of Nestle Pakistan: Chief Executive Water Group Corporate Affairs Human Resource Supply Chain Milk Collection Agriculture Services Nestle Business Excellence Technical Operations Finance Control Unit Marketing and Sales Division National Sales Management Legal Affairs Technical Purchasing Financial Accounting Corporate purchase Treasury National Brand Management Budget Control Information System Taxation Brands of Nestle Pakistan: Nestle Pakistan has a lot of top most brands of Pakistan which added a lot of value to Nestle Pakistan over a last couple of years like: Milkpak Nevista Nido Everyday Milkpak Cream Nestle Desert cream Nestle yogurt Nestle fruit vitals Nestle Zeera Raita Actiplus Yogurt Nestle Rawaiti Maza Nestle Milo Nestle Nescafe 4. FUNCTIONAL DESCRIPTION OF ORGANIZATIONS (BACKWARD INTEGRATION) Nestle Pakistan and Engro Foods are currently doing backward integration to enhance their production efficiency by creating their own dairy farms and taking control of transportation. Currently they are focusing of creating their own farms to get control over their suppliers. Both the companies are also now directly approaching to the farmers and collecting milk form them as the old concept of middle man and gawala system has start perishing. The main advantage of creating own farms is that both the companies get on time delivery of their material, which help them to enhance their production and deliver their product on time to the end consumers. The details of Engro Foods and Nestle Pakistan farms are given below: 4.1 Engro Foods Dairy Farm Engro Food has selected the Nara Canal due to the presence of its outstanding water, farming land availability and suitable weather for its Dairy Farm. The company has launched a comprehensive vaccination programme with the provision of clean water and balanced nutrition to have infection free, strong and happy animals at all times. The Companys Nara Dairy Farm continued to remain a rich and nutritious source of raw material for its dairy section. The Nara Farm formed over 5.8 mn liters of milk in 2011 with a total herd size of over 3,000 animals. But in 2012, Dairy Farm produced 26,979 liters of milk per day. At March 31, 2012 Dairy Farm herd increased to 3,204 animals. Through it the profit after tax stood at Rs. 5 million versus loss of Rs. 19 million in March 2011, primarily due to higher yield and production. 4.2 Nestle Dairy Farms Nestle Pakistan manages the project under its Agricultural Division. Over 75 professionals are currently associated with these services; intend to help in  increasing the sustainability of the dairy segment in Pakistan. They give the farmers with free technical assistance and veterinary services to build the skills of the farmers in best farming practices and improved livestock management and link them to small businesses and to the dairy market. For this purpose,Nestle has built two demonstrations and teaching  farms, one of which is still under process. The main training facility is the Sarsabz Demonstration and Training  Farm  which  is located on Multan Road, near Okara. The  second training Sukeki Farm,  is under in building process near Lahore. At the farm, there are more than 250 cows, animal huts,  milking machinery, a teaching centre, and hostel for  the farmers, management office and necessary farm equipment and highly qualified instructors  who train farmers on high quality dairy farming and livestock management. Nestle Pakistan has established this training facility over 103 acres of leased land as an investment for the development of  the dairy sector and to  work towards  sustainable farming and an improved rural economy. 5. LITERATURE REVIEW The concept of vertical integration is very old and we saw a lot of academic and legal debates over the costs and benefits of vertical integration. McGee, Bassett and Williamson (1975, 1985, 1989) said that vertical integration is a mean of reducing transactions costs, assuring supply, reducing risk and alleviating the efficiency losses. But on the other side, economists see vertical integration as a means for firms to reduce competition or extract market rents (Scherer, Perry 1978, 1989).Perry, Hart and Tirole (1978), said that most discussions have focused on the effects of forward integration into a competitive product market and little work exists on the effects of backward integration into a competitive input market. However, Knoeber and Thurman (1996) further said that backward integration is of growing importance in many agricultural and natural resource industries. According to Azzam (1996), backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal company growth. In some businesses, there is growing concern about the effects of such integration on remaining un- integrated input suppliers. First he said that backward-integrated dominant firm benefits from production efficiency gains. Second he further adds that backward-integrated dominant firm may benefit from a lower acquisition price for externally supplied raw inputs. As per Blois (1972), the biggest advantages of backward integration are to lower down transportation and marketing expense, production or operation stability, timely supplier services, high quality control, necessary revisions in production and execution policies, maintained inventory control, and high profit margin able produces to charge lower prices on finished products. While Williamson (1971) do not consider supply dependability as a necessary advantage and point out the interests harmonization and efficient utilization in process of decision making as the core advantages of backward integration. As per Williamson (1971), backward integration allows management to easily harmonized interest as possible differences can be resigned. As per Lambertini and Rossini (2008), backward vertical integration is indirectly proportional to producers and suppliers. As compare to forward vertical integration, backward vertical integration provides large incentives in investment to the manufacturer. The biggest disadvantage of backward integration for trader is that it discourages them for innovation, on the other hand forward integration discourages producers to innovate. This theory is not parallel to transaction cost theory which does not consider forward and backward integration as a separate concept. Many researchers like Armour, Teece, Langlois, Robertson, Gopala Krishnan, Bierly (1980, 1989, 1992, 1996, and 2001) have stated that vertical integration facilitates the development and implementation of systemic innovations. Further, Armour and Teece (1980) argue that if the innovation at one stage involves adaptation in a preceding or a consequent stage, then the usual ownership of the various stages i.e. vertical integration enables the necessary adaptations and adjustments to be made in a timely and efficient fashion. Similarly Langlois, Robertson (1989) and Langlois (1992) propose that vertical integration is the most appropriate organizational structure for integrative systemic process innovations because the necessary learning and experience proceed faster between functions in a vertically integrated environment. Furthermore, Teece (1996) explains that vertical integration enables the successful development and implementation of systemic innovations by facilitating information flows and coordination and removing institutional barriers such as cost and benefit allocation. Similarly, Gopal krishnan and Bierly (2001) point out that open exchange of information is easier and safer in house than between different organizations because each firm wants to gain more from the innovation and therefore unwilling to share information freely. Teece (1996) however adds that while systemic innovations favour vertically integrated structures from the coordination point of view and some relevant technological or other capabilities needed in the development and implementation of the innovation may exist outside of the vertically integrated firm. Therefore, larger firms may still have an advantage by using their scale to create sufficient momentum and attract smaller firms to get involved with the innovation or simply by being able to secure minority investment positions in smaller firms that have the necessary capabilities needed in the innovation. 6. ANAYSIS 6.1Swot Analysis Strengths Of Engro Foods Strengths of Nestle Pakistan Brand Association: Engro being a renowned and well established brand in fertilizers, infrastructure and IT solutions, it creates a great brand association and consumers can relate to Olpers as a high quality and premium product. This is evidence that Engro Food in its first year crossed 1.4 billion sales figure. Financial Backing: Engro being renowned brand and can attract foreign investors, which enable them to compete with global brands like Nestle. They can afford high costs for research and developments for their current products and in introducing new products. Strategic Relationship: Engro has been creating business relationship with farmers who supply milk to them which enables them to secure the supply and to solve shortage issues. Engro also has created long-term business relationship with distributors this help them to ensure smooth distribution through better channels to make sure that there are no shortages for their product. Research and Development: Engro for Olpers precisely has done strong consumer and product research before launching the product and are continuing this practice post launch. This has helped them to emerge as a strong brand in food industry. To further development and new products, they have engaged various global research partners Mindshare, AC Nielsen, JWT Asiatic and MARS marketing and advertising agency. State of the Art plants: Only Engro Foods has the 3rd generation UHT milk plant in the country. It is the only plant that uses Bactofuge technology to virtually eliminate bacteria and ensure premium quality and hygiene. Parent Company: Nestle has a global presence and is recognized as a huge name worldwide. Nestle Pakistan has a strong support from its parent company, which is the worlds leading processed food and beverage company. Company Image: Nestle has been doing business since many years. It has created an excellent image and reputation in consumers mind all around the world. This helps them to retain market even in unfavorable conditions. High Quality Products: Nestle always ensure to produce good quality products. Nestle being worldwide renowned company creates high quality product to retain that image and to attain consumer loyalty. It cannot compromise on quality as consumers nowadays are more quality conscious. Market Share: Nestle has the highest market share almost in every SBUs line, like as in Milk pack Nestle pure life. Brand strength: Nestle Pakistan has created some very strong brands like Nescafe, Milpak , Everyday, Nestle water and most of these brands have become generic to their product category. When a brand becomes generic it creates a strong presence in minds of consumer. Research Development Team: Research and development is a continuous process at Nestle. It gives updated info on consumer behaviors, changing trends and consumer demands; this helps Nestle to adapt to changing trends. Weakness of Engro Foods Weakness of Nestle Pakistan Packaging: Engro Food is dependent on Tetra Pak for packaging of its entire dairy products. It is the only option for them as Tetra pack has monopoly in packaging sector. This cause higher production costs. Distribution cost: About 85% milk collection centers of Engro Foods are located in Punjab, and its processing facility is in Sind. This huge distance increase distribution cost and increasing overall cost of production. Also it increases the chances of milk getting spoiled due to long travelling time. Narrow Product Line: Since the launch of its first dairy product, Engro Foods has only extended to very few products, where as its competitors like Nestle has diversified and extensive product lines. Owning Red Color: Engro Food like its competitors has not owned colors that identify its products. Colors represent products, like green represents Milkpak. There is no color connection attached to Olpers which creates problems for consumers in remembering the product. Less Proactive: Nestle being a huge company is very less proactive to the demands. Unless competitors initiate a campaign or come up with new strategy, Nestle does not bring changes. Limited Distribution Channel: A major weakness of Nestle is their limited distribution channel as compared to their competitors. Nestle distribute their products to whole sellers in their own factory vehicles. Stock outs: Due to their in-efficient distribution channels, Nestle has experienced stock outs on regular basis. This had adverse effect on companys image and consumer base. It also gives opportunity for competitor to penetrate into market and capture large market share.   Premium Brand: Common men generally perceive Nestle as a premium brand, and have perception that all Nestle products would be highly expensive. Opportunities for Engro Food Opportunities for Nestle Pakistan Government Funding: Government has provided increased funds to farmers. This has allowed farmers to invest in better storage facilities to save milk for longer period of time and to cope bad weather conditions. Awareness: Extensive awareness programs for health and hygiene has created awareness among consumers for the benefits of processed milk. More and more consumers are shifting from loose milk to processed milk. This will create higher demands and consumption of processed milk. This is a great opportunity for growth and to gain more market. Fifth Largest producer of milk: Pakistan is the 5th largest milk production country in the world, the country is blessed four seasons and high quality crop, good species of buffaloes and cows and largest canal system. However it is only obtaining 2500ltr of milk per annum from an animal in comparison with 18000ltr per animal in developed countries. This is a good opportunity to increase production significantly by adopting best practices and modern techniques. Support from Foreign Investors; Government is supporting overseas outlay in Pakistan which is a great opportunity for Nestle to expand its business in Pakistan and to cater large markets. Enhance Distribution Channel: Nestle should work on its distribution channel to make it efficient in order to maintain supply of their products. This will not allow consumer to shift to competitors brand in case of stock outs. Changing Social Trend: Consumers, especially younger generation are hugely influenced by western societies. This has changed the trends for packed ready to use products. This changing social trend has created large demand and opportunity to increase market share. Best Practices and Assistance; Nestle should invest in educating the farmers for best practices and providing them resources and assistance to create greater value and to ensure high capitalization and quality. Threats for Engro Food Threats for Nestle Pakistan Competition: Engro foods biggest competitors like Nestle has been in market since very long. For its brands it might be difficult to penetrate in the market where these brands have created loyalties and presence in mind of consumers. Perceptions and Price Differentials: Consumer preferences and perceptions plays very important role in success of a brand. It is very important for Engro to understand and come up with ways to meet consumer expectations and provide quality that a brand promises. Price factor is also a very important factor, as still consumers prefer loose milk as it is cheaper than processed milk. Economy: Higher inflation rates is eroding buying power of consumers, making products more expensive to use. No Entry Barrier: Industry is growing at rapid rate,  very low entry barriers making it attractive for new competitors. Dependency: Nestle is dependent on whole sellers and super market shelves which can be influenced by the competitors. Loss of Market Share: When the market drenches the loss of the market share of Nestle products is the major threat to them. Differentiated products: Consumers are indifferent to buying Engro products or Nestle. It is a threat to Nestle that consumers can easily shift to Engro products in case of any unfavorable condition. 6.2 Pest Analysis PEST analysis is used to determine and understand external factors such as Political, Economical, Social and technological, and their effect on business. For understanding Nestle and Engro foods position in market, we will carry out PEST analysis to understand the external forces. 6.2.1 Political, Legal Economic Factors Pakistan current fiscal year inflation rate has been grown to 7.7% which decreases the purchasing power of consumers as a whole and which also create higher impact on those products which transform from another products like packed milk powder milk because these is

The Tragedy of War :: history

The Tragedy of War West Russia, World War II One winter day at dark down the artillery opened hurricane fire on the enemy’s positions. Soon came the squadron and geysers of soil and curls of smoke erupted from the earth. The front enemy’s dugouts were razed to the ground for the first ten minutes. White rockets occurred on the sky as though they were artificial constellations. Then the infantry began to shoot in order to destroy that which had been missed by the shells. The battle was won owing to one soldier – a slender, thin eighteen-year-old boy, named Sasha. There was an enormous machine-gun, skillfully hidden behind a stack of big stones. It starfed the whole road round a little bridge which was the only way to reach the fortification. No one was able to come closer and â€Å"dismantle† the private behind the cannon. If Sasha had not helped, enemy’s crafts would have come an hour later and would have killed all the soldiers on the battlefield. The commanders saw him among the cracks of the rocks. Then he disappeared. A few minutes later a bomb explosion was heard and the machine-gun ceased shooting. And there were no holdbacks for invasion. In the evening the chief commander of the companies called Sasha in his room. â€Å"You ignored my explicit instructions!† he cried. â€Å"That was the worst and recklessest thing to do!† The boy felt himself as the biggest traitor in the world. â€Å"But nevermind†, continued the commander. â€Å"I’ve decided to reward you with a seen-day-furlough for being so devoted to your country.† The boy smiled with satisfaction. â€Å"Where do you want to go?† asked the commander. â€Å"I’d like to visit my mother and father in Karanga.† â€Å"OK. I’ve provided you with a lorry to Petropavlovsk and from there you’ll have to catch up the train.† â€Å"Thank you, sir, thank you very much!† He went into the sleeping-hall and began to gather the things he needed. Then he called in at the field hospital to say â€Å"Goodbye† to his best friend Volodya. And Volodya gave him a little purse with money and asked him to deliver it to his wife in Petropavlovsk where Sasha was expected to catch up the train. At sunrise the next morning the young boy was already travelling with the lorry. In the cabin there were also two men – a driver and an ex-soldier – now an invalid because a shell had deprived him of his right leg.

Pride and Prejudice by Jane Austen: Mr. Darcy Overcoming His Pride

Pride and Prejudice written by Jane Austen in the 19th century, tells the story of an upper class man Mr. Darcy over coming his pride, to fall in love with middle class Elizabeth Bennet, who agrees to marry him after getting over her own prejudicial issues. The story is set in the early 1800’s in England, when class and social order were very important, and people married for money and social status. Austen has written the book to criticize and poke fun at some of these ridiculous values in a satirical way, and positions the reader to see that marriage isn’t about money or social status, but true love. Through the way Jane has written the story and constructed the characters, as a reader we are positioned to respond agreeably to the ways in which she has represented ideas and portrayed stereotypes and customs based on the social standings and issues of the regency era. In Pride and Prejudice, one of the main themes focuses on marriage. Austen believes that marriage should be for love, not for financial and social stability. Austen has constructed juxtaposing couples to portray how couples that marry for true love continue to love and live happily, while couples who marry for money and status end up miserable. There are several characters in the novel that married for financial and social well being; Charlotte Lucas and Mr. Collins, Mr. Wickham and Lydia and Mr. and Mrs. Bennet- all constructed with negative personality traits. When Mr. Collins visits the Bennet’s house at Longburn- where he is heir to the estate, he is in search of a wife- preferably a Bennet sister as he feels a little guilty as they will be kicked out of their home when their father dies and he will inherit the estate. When Mr. Collin’s first proposes, it is to Lizzy, and his reasoning is completely lacking emotion and is based on â€Å"logic and convenience†, as he explained â€Å"My reasons for marrying are, first, that I think it a right thing for every clergyman in easy circumstances (like myself) to set the example of matrimony in his parish. Secondly, that I am convinced it will add very greatly to my happiness; and thirdly – which perhaps I ought to have mentioned earlier, that it is the particular advice and recommendation of the very noble lady whom I have the honor of calling patroness. This dialogue shows that he is only thinking about his image as a clergyman, and how he would please Lady Catherine and help out the Bennet family at the same time. It was not love that would add to his happiness but more that he was doing something noble and would be seen in a good light by others. Austin portrays this sentiment of the era further when the reader sees how emotionless Mr. Coll ins is, after Lizzy’s polite â€Å"no thank you†, he persistently asks her, before finally giving up and three days later becoming engaged to Lizzy’s best friend, Charlotte Lucas. Charlotte who had deliberately set her sights on Mr. Collins, consoling him after he is declined by Lizzy, was 27 years old, and thought it was highly unlikely she would get a better offer of marriage. As she discussed with Lizzy, she was marrying for financial security and believed that â€Å"Happiness in marriage is entirely a matter of chance. † When Charlotte saw Lizzy’s shocked face as she announced her engagement she responded with â€Å"Oh, hush. Not all of us can afford to be romantic. I've been offered a comfortable home and protection. There's a lot to be thankful for. This shows us that though Charlotte was an intelligent lady, she had a pragmatic approach to marriage with no sense of romantic attraction to Mr. Collins- that she â€Å"accepted him solely from the pure and disinterested desire of an establishment†. When Lizzy visits Charlotte at her home in Kent, she basically tells Lizzy that she tries to get rid of her husband by sending him gardenin g and off on unnecessary trips- minimizing the time they spend together. Austen is showing us the ridiculousness of them marrying for social security and how in their relationship they barely even speak to each other. As a reader, we are encouraged to see the marriage between Mr. Collins and Charlotte as a prime example in supporting Austen’s focus on the idea that marriage should be for love not financial and social sanctuary. Austen has positioned readers to see these characters as the pragmatists of the novel. Readers are not really encouraged to like these characters. Austen leaves us, as readers, respecting Lizzy’s decision to marry for love and feeling contempt and disdain for Mr. Collins and Charlotte and their choice to have a loveless, unhappy marriage. In Pride and Prejudice, Austen has characterized Mrs. Bennet and her daughter Lydia as silly, loud and frivolous characters, good examples of the foolish behaviour and values found in some of the middle/upper class women. Austen has characterized these characters to allow us as a reader to view them as ridiculous compared with Lizzy. Mrs Bennet is shown as a rude overbearing mother, who’s sole ambition in life is to get her five daughters married into the best financial and social position possible. When a single rich man Mr. Bingley arrives in Netherfield, Mrs. Bennet is set on getting her eldest daughter Jane to marry him. When Jane is invited over to the Bingley’s, her mother demands â€Å"†You had better go on horseback, because it seems likely to rain and you must stay all night†. When Jane falls sick, and must stay put at the Bingley’s, Mrs. Bennet is encouraged because â€Å"As long as she stays there, it is all very well†. This shows that Mrs. Bennet does not think about her daughter’s health, only about her best chance of marrying and gaining a rich inheritance. Lizzy who thinks her mother is been ridiculous, sarcastically comments â€Å"If Jane should die; it would be comfort to know that it was all in pursuit of Mr. Bingley†. Austen has used this line, to help establish the picture that we as readers begin to understand that Mrs Bennet is foolish, greedy and her priorities in regard to her daughter’s health and marriage are muddled. However as an alternative reading, we could interpret that Mrs. Bennet as only trying to help her daughters, as middle/upper class women would be thought poorly of, if they got a job, and if they had no inheritance, there would be no money source; so it was crucial that they got married at a young age to secure financial security. However Austin writes Lizzy’s character as overcoming these problems without this foolishness. As mentioned Lydia Bennet, like her mother is loud, frivolous and often an embarrassment to her family. She is the youngest of the Bennet sisters at only 15 and is portrayed as immature, silly and naive. Being the favourite of her mother, (as they are both so alike) Lydia is spoilt and has never really been taught how to act or behave in public. So when Lydia is given permission to go away to Brighton, Lizzy is not content, arguing with her father that â€Å"†Our importance, our respectability in the world, must be affected by the wild volatility, the assurance and disdain of all restraint which mark Lydia's character. This gives us as readers, a look at how she is viewed by respectable people in society through Lizzy’s dialogue we are encouraged to think the same. Lydia is also very flirtatious, as Lizzy goes on to describe her as â€Å"A flirt, too, in the worst and meanest degree of flirtation; without any attraction beyond youth and a tolerable person; and from the ignorance and emptiness of her mind†. Through other people’s descriptions of Lydia, we as readers dislike her embarrassing and imprudent attitude. When Lydia elopes with Mr. Wickham, she puts the family name in tatters and does not even acknowledging the shameful thing she had done. The message that Jane Austen is trying to display is that the Regency Era had such strict and absurd behaviours, values and class discrepancies. Through using satirical techniques she has encouraged us as readers to respond by disliking the caricatures of Mrs. Bennet and Lydia, as they help represent the ridiculousness of the society during that period. Pride and Prejudice, by Jane Austen is a romantic novel, which challenges and ridicules the era in which it was written, the early 19th century. Austen, has used satirical language and irony as main literary techniques, to help form the ideas of how she viewed the society. Jane’s perspective was that marriage should be for love, not financial security, and that social status and class; including their roles, values and manners, played a much too important part in defining the society. Through the over exaggeration of stereotypical people from this era, Austin has successfully set us to interpret the characters, ideas and messages of the book to her understanding. As readers, we are compelled to dislike and laugh at many of the characters discussed, as they represent the negatives of period. Austen has successfully constructed this novel through these negatives and the positive characteristics of Lizzy and Mr. Darcy to ensure, that the audience is persuaded to feel strongly and agree with Austen on the messages that marriage should not be for social and financial stability, and that the society should not revolve around class and social status.

The Effects of Various DDT Residue Levels Found in Infants via Breast Milk

The effects of assorted DDT residue degrees found in babies via chest milk sing their overall wellness hazard and safety, for malarial bar in developing states. Malaria is known to be a dangerous disease transmitted to people via bites of septic mosquitoes, and besides really common in insanitary environments. For malarial bar, a relentless insect powder called DDT was used worldwide as a inexpensive and effectual agencies of vector control ( Walter et. Al, 2005 ) . An acceptable sum of DDT is by and large non toxic to worlds, but it was banned in 2001, chiefly for ecological grounds ( Walter et. Al, 2005 ) . Some researches have shown that exposure of DDT at needful sums for malarial control, can do pre-term birth and early ablactation in in order to cut down infant mortality from malaria ( Walter et. Al, 2005 ) . As Indoor Residual Spraying ( IRS ) of insect powders tends to be the lone feasible option to eliminate malaria in certain states, an exposure to occupants and babies which is of higher hazard, is difficult to forestall ( Bouwman et al. , 2006 ; Bouwman et al. , 2009 ) .This exposure of DDT to babies was through chest milk which in some instances found exceeds the acceptable consumption degrees, thereby potentially consequences to infant mortality ( Bouwman et. Al, 2009 ) . With appraisal and consideration of World Health Organization Pesticide Evaluation Scheme ( WHOPES ) , safety and hazards of these chemicals was taken into history for tolerable and acceptable steps ( Bouwman et. Al, 2009 ) . Assorted surveies have shown that the consumptions exceed maximal acceptable degrees of consumption induces inauspicious effects on babies, which have been convincingly proven to be a menace to encephalon and endocrinal systems ( Azeredo et al. , 2008 ; Bouwamn et al. , 2009 ; Walter et al. , 2005 ) . It is during the chest eating period that any baby may be exposed to the highest lifetime concentration of insect powders, hence pregnant and/or female parents, babies and yearlings are largely prone to wellness hazard in developing states with high malarial infection rates ( Bouwman et. Al, 2009 ) .This paper will concentrate on DDT residue degrees found in human breastmilk from malaria infected countries such as South Africa and Brazil, and placental transportation of DDT in mother-infant braces from Northern Thailand. The end was to analyze the exposure and consumption of DDT residue degrees by babies in chest milk associated with hormone and neurological effects Methods Participants Harmonizing to the research survey done by Bouwman et Al. ( 2006 ) , a sum of 152 female parents successfully donated at clinics situated in Ubombo and Ngwavuma territories of the Northern parts of the Kwazulu-Natal Province of South Africa. However, merely around 10 female parents from Mkuze did non take part. None of them had any inadvertent exposure to pesticides, except for working on farm lands or through malarial control. Bouwman et Al. ( 2006 ) mentioned that the cognition known by these female parents sing pesticide usage and safety was limited. There were no important differences ( P & lt ; 0.05 ) for maternal age, between para I and multiparae ages in the three towns ( Bouwman et al. , 2006 ) . Besides, there were no important differences between the ages of the babies of these female parents, and degrees of milk fat between any of the groups ( Bouwman et al. , 2006 ) . In another survey made by Azeredo et Al. ( 2008 ) at Medeira River basin in Brazil, they have collected a sum of 69 different breastmilk samples. These samples were collected through broad oral cavity flasks and stored in deep-freeze for farther analysis. Similar nutrient diets were taken by these female parents, chiefly based on cassava flour, some fruits, and majorly fish ingestion ( Azeredo et al. , 2008 ) . Notably, Azeredo et Al. ( 2008 ) reported that fish ingestion was a chief beginning of DDT to worlds, due to taint and exposure of DDT on fishes. In add-on, they assessed that there were no pesticide usage in Amazonian agribusiness, and no female parent was prior exposed to DDT. Last, from the survey tested by Sapbamrer et Al. ( 2008 ) on Dichlorodiphenyltrichloroethane degrees through placental transportation from female parent to infant in Chiang Dao ( Thailand ) , a sum of 88 pregnant adult females who had normal bringing and full term gestation were taken as the studied topics. Hence, sum of 88 cord and maternal serum samples were examined utilizing gas chromatography-electron gaining control sensing ( GC-ECD ) . Materials and Procedure All surveies followed similar process in sample aggregation, analysis and statistical comparings. The aggregation of milk samples were put manually into glass beakers ( Azeredo et al.,2008 ; Bouwman et al. , 2005 ) . However, Sapbamrer et Al. ( 2008 ) collected 10 milliliter of maternal blood extracted by venipuncture about 2 to 5 hours prior to being sent to bringing room, and 12 milliliter of cord blood taken after bringing. The milk samples were so put under stop deading procedure and stored until analysis. After deicing the milk samples, analysis measure was assessed. Here, deproteinised was done by utilizing 30 mL propanone and extracted with n-hexane in African samples ( Bouwman et al. , 2005 ) . However in Brazil samples, homogenisation was done by hot bath at 37Â °C anterior to analysis, and deproteinization procedure occurred utilizing 10 mL propanone and extraction with 10 milliliters n-hexane ( Azeredo et al.,2008 ) . On all three surveies, DDT residues found were analyzed utilizing gas chromatography-electron gaining control sensing ( GC-ECD ) . DDT compounds were categorized in 5 constituents such asP, P-DDE ( 1,1-dichloro-2,2-bis ( p-chlorophenyl ) ethene ) ,P, P-DDT ( 1,1,1-trichloro-2,2-bis ( p-chlorophenyl ) C2H6 ) ,P, P-DDD ( 1,1-dichloro-2,2-bis ( p-chlorophenyl ) C2H6 ) ,O, P-DDE ( 1,1-dichloro-2- ( o-chlorophenyl ) -2- ( p-chlorophynyl ) ethene ) , andO, P-DDT ( 1,1,1-trichloro-2- ( o-chlorophenyl ) -2- ( pchlorophynyl ) C2H6 ) ( Azeredo et al.,2008 ; Bouwman et al. , 2005 ; Sapbamrer et al. , 2008 ) . Quality control method specifically method-detection bounds was so completed for analyses on chromatograms and standard divergence between group samples to detect any significances. Finally statistical comparings were laid out between sample groups to find any significance on degrees of DDT found in breastmilk and mother-infant blood samples. Consequences Bouwman et Al. ( 2006 ) yielded consequences from samples that indicate all African female parents contain DDT residues in their breastmilk. Specifically, the metabolite nowadays in all these DDT compound found in the breastmilk samples wasP, P-DDE. All female parents had noticeable sums ofP, P-DDT, except for 2 from para I group signifier Mkuze, but non all of them had noticeable sums ofP, P-DDD. The degrees of O, P-DDT, DDE, and DDD were lower than the P, P degrees, which was expected. Overall, the entire DDT per centum obtained was highest in Jozini multiparae ( 42.65 % ) compared to Mkuze para I which had low Numberss due to really few participants accounted at that place. Azeredo et Al. ( 2008 ) found that all samples contained DDT taint, as evident from the figure below. The DDT metabolites ranged from 25.4 to 9361.9 nanograms of entire DDT/g lipoid, with a median of 369.6 nanograms of entire DDT/g of lipid and 8.7 of estimated day-to-day consumption ( EDI ) of entire DDT exceeded the acceptable day-to-day consumption by the World Health Organization ( WHO ) . The highest value of DDT observed was 9361.9 nanogram, taken from a primapara female parent of 27 old ages of age. Note. This is where the writers show that all samples collected in Madeira River ( Brazil ) contain DDT, runing from 25.4-9361.9 nanogram of entire DDT/g lipoid. Sapbamrer et Al. ( 2008 ) has besides shown that all cord and maternal blood samples extracted contain DDT compounds. This can be shown from the tabular array 1 below, majorly bespeaking thatP, P-DDE compound were found in all cord and maternal samples andP, P-DDT in about every cord and all maternal samples. Overall, there were highest degrees ofP, P-DDE, followed by 2nd and 3rd highest degrees detected wereP, P-DDD andP, P-DDT. In footings of correlativity coefficients analyses between DDT compounds in cord and maternal blood samples shown at table 2 below, important differences were observed. The ratios calculated ofP, P-DDE,P, P-DDD andP, P-DDT were less than 1, thereby meaning high correlativity coefficients. Whereas, the ratio for O, P-DDE was higher than 1, meaning low correlativity coefficients, and in conclusion the ratio forO, P-DDT was & gt ; 0.05 P rendering it non-significant for analysis. Therefore, acocording to Sapbamrer et Al. ( 2008 ) , the analysis of correlativity coefficients between DDT compounds in cord and maternal samples showed the ability of DDT chemicals to be transmitted from female parents to foetuss via placenta with respects to metabolic rate alteration, blood flow and lipid content of mother-infant. Note 1.The writers show concentrate on marked % DDT detected on DDT compounds highest to lowest such asP, P-DDE,P, P-DDD andP, P-DDT. Note 2.For the ratios ofP, P-DDE,P, P-DDD andP, P-DDT lower than 1 show high correlativity coefficients, whileO, P-DDT compound show opposite consequences andO, P-DDE as non-significant. Review/Discussion All research surveies mentioned above yielded the presence of DDT compound found in the samples. Despite the forbiddance of DDT usage in agricultural activities and malarial control plan, DDT win an ability to prevail in environments for long periods of clip, the exposure and taint of the chemical is inevitable, and notably can be transmitted through nutrient concatenation ( Sapbamrer et al. , 2008 ) . DDT degrees found in breastmilk from Brazilian female parents, indicated that the chemical was transmitted from their fish diet, as suggested by Azeredo et Al. ( 2008 ) . Consumption of fish is considered a good beginning of DDT and other pesticides. The presence of DDT in the fishes in Brazilian Amazon can be accounted due to malarial vector control used in those countries. Babies are high hazard to malarial transmittal, and there are factors that have to be considered to minimise the inauspicious effects on their wellness. The chief factor would be the usage of malaria control at chemical degrees transcending acceptable sums. As evident in the tabular array below, utilizing the appraisal and consideration of World Health Organization Pesticide Evaluation Scheme ( WHOPES ) , the consumptions exceed maximal acceptable degree consumptions found in chest milk samples ( Bouwman et al. , 2006 ; Bouwman et al. , 2009 ) . Therefore these transcending degrees of DDT will bring on inauspicious effects on babies, convincingly proven a menace to encephalon and endocrinal systems ( Walter et al. , 2005 ) . Toxicological grounds shows endocrine upsets on unsafe high sums of DDT exposure, this can be shown in the drumhead chart below. Malaria remains to be a hard job to eliminate with no side effects. Although Indoor residuary crop-dusting ( IRS ) could be effectual, the method is improbable to raise the full malaria mortality in babies and kids. DDT spraying induces addition in pre-term births, early-weaning and besides chiefly affects the female parents as bearers to convey DDT to their foetus, babies via nutrient concatenation ( Sapbamrer et al. , 2008 ; Walter et al. , 2005 ) . The effects such as lessening in musculus, neurological defects, delayed pubescence, behavioral defects and generative defects possibly contributed as wellness menaces to babies when exposed to high degrees of DDT via breastmilk ( Bouwman et al. , 2009 ) . Note.The writers by and large show that entire DDT collected from breastmilk samples exceeds the acceptable consumption bound. Note.This is a sum-up of the hurtful wellness hazards contributed by DDT compounds, with relation to babies. Conclusion/ Future positions It is safe to reason that babies under malarial control conditions are however exposed to chemical combinations particularly DDT, that would hold inauspicious effects if the consumptions were high plenty, likely to be above acceptable consumptions suggested by WHO. DDT is non precisely unsafe if the usage of it follows proper wellness policies that is much below the maximal consumption, yet can still continue the bound to command malaria. Breastfeeding is a good illustration of DDT residue scrutiny from female parent to infant, to demo that transmittal is really critical and usage of DDT should be maintained at a certain bound that will decrease wellness hazards of dwellers. However, a possible note to be considered in future surveies will be the opposition to DDT chemical of septic mosquitoes, and how they can come upon happening better methods alternatively of increasing the DDT sum sprayed. An improved practical attack and effectual usage of chemicals to forestall deceases and inf ant wellness hazard should be farther implemented. The add-on of infant wellness and exposure of DDT through breastmilk to WHOPES safety consideration, IRS chemicals safety and guidelines and possible hazard decrease methods should be farther studied and improved if possible ( Bouwman et al. , 2009 ) .Plants CitedAzerado, A. , Torres, J. P. , De Freitas Fonseca, M. , Britto, J. , Bastos, W. , Silva, C. E. , . . . Malm, O. ( 2008 ) . DDT and its metabolites in chest milk from Madeira River basin in the Amazon, Brazil.Chemosphere, 73, S246-S251. Bouwman, H. , & A ; Kylin, H. 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( 2008 ) . Placental transportation of DDT in mother-infant braces from Northern Thailand.Journal of Environmental Science and Health Part B, 484-489. 1